FIFA World Cup 2026 Official Hospitality Environments

A global hospitality language translated into lounges, terraces, guest touchpoints, and live-event environments across the United States, Canada, and Mexico.

Status: Completed professional program · publicly published final-event photography
Year: 2026
Place: 16 host cities · United States, Mexico, and Canada
Commission / context: TBA Group UK + On Location · Official Hospitality program
Jake’s role: Experiential / environmental designer
Team context: Worked within an approximately 20-person TBA Group / On Location team translating one hospitality environment system across 16 host cities.

3 countriesUnited States · Mexico · Canada

16Host-city hospitality programs

One systemApplied across varied venues, tiers, and guest journeys

Source → promise → proof

01 · Source / cultural truth

A global brand system meeting the realities of many distinct venues.

02 · Promise / audience experience

Guests encounter one coherent hospitality world wherever they arrive.

03 · Proof / delivery evidence

One environmental system translated across 16 host cities and three countries.

World-building idea

The program required one coherent environmental language to operate across 16 host cities, three countries, multiple hospitality tiers, dramatically different venues, and overlapping production timelines.

01System at scale

One language. Sixteen host cities.

Jake translated global brand systems into venue graphics and physical hospitality environments for the FIFA World Cup 2026 Official Hospitality program with TBA Group UK.

02Hospitality in use

The system had to feel coherent at every scale.

Publicly published final-event photography shows the brand operating across reception, lounges, terraces, food-and-beverage environments, guest gifts, furnishings, and service touchpoints—evidence of a system designed for real hospitality use.

03Disclosure boundary

Show the finished experience. Protect the working files.

This page uses publicly published final-event photography. Two-dimensional working layouts, design files, and restricted production imagery remain private.

FIFA World Cup hospitality terrace with branded architectural columns and live music — A completed terrace environment brings the hospitality identity into architecture, furnishings, florals, and live programming.

Hospitality team welcoming guests at a branded FIFA reception desk — The visual system supports a clear, warm arrival experience.

Purple FIFA World Cup hospitality bar and outdoor dining environment — Brand, furniture, floral direction, and service zones operate as one guest environment.

FIFA World Cup hospitality buffet and lounge with red environmental graphics — Large-format graphics establish a strong north star across an active service environment.

FIFA World Cup 2026 table marker and flowers in a hospitality terrace — Small guest touchpoints carry the system at table scale.

Guests toasting with champagne in a FIFA hospitality environment — The finished environment frames the moments guests came to share.

FIFA World Cup hospitality commemorative ball and guest gifts — The experience extends into keepsakes and branded details.

Red FIFA World Cup hospitality lounge with stage, seating, and environmental graphics — A lounge environment combines spatial rhythm, comfort, service, and bold brand presence.

Published view of a FIFA World Cup hospitality suite environment — The completed hospitality environment as shown in public coverage.

Project record

Program team: approximately 20 people through TBA Group and On Location
Jake Rosenberg: experiential / environmental designer

What this proves

Jake can work inside a global brand system and translate it coherently across complex physical sites, tiers, and production timelines.

Next projectFestival experienceLollapalooza↗